Purpose-driven creativity with strategic precision
Fueled by a love for stories, captivating narratives, and lots of coffee, I approach design with fresh energy and a strategic eye, creating experiences that feel as memorable as they are impactful.
Experience
Digital Reach Agency
Creative Strategist
September 2022 - October 2024
Conducted CRO-focused audits, ideation, and design enhancements for web, social, and landing pages, prioritizing user experience and performance metrics. Collaborated with cross-functional teams, leveraging tools like Figma and Webflow to create impactful, data-driven designs aligned with SEO and marketing strategies.
Fusion92
UX/UI Designer / Account Manager
Developed UX design improvements and conducted A/B testing to enhance user engagement and conversion rates. Worked closely with cross-functional teams to streamline creative development, ensuring alignment with KPIs. Transitioned to Account Manager, overseeing client relationships and managing end-to-end project lifecycles.
Atascocita Church
Creative Director
March 2020 - December 2021
Led and executed digital and in-person events, leveraging creative strategies to maintain engagement across multimedia platforms. Managed a team of staff and volunteers, collaborating with the executive team to drive the organization’s vision through impactful, community-centered initiatives.
Potential Church
Creative Director
July 2017 - February 2020
Managed the creative department for a high-growth community, driving a 150% increase in volunteer engagement and a 205% rise in online interactions. Spearheaded digital campaigns and events, collaborating with global teams to create unified, cross-platform branding. Led the planning and production of over 200 weekly events, ensuring consistency and high-quality content across multiple campuses.
Contact with us
Let’s create something impactful together! Whether you’re interested in a fresh design perspective or need a strategic creative partner, I’d love to connect. Reach out, and let’s chat about how we can bring your vision to life.